Why Your Website Isn’t Getting Enough Traffic (And How to Fix It)
If your website feels like it’s just sitting there, waiting for visitors who never arrive, you’re not alone. You’ve invested time and effort into creating a professional site, but traffic still seems to be lacking. The good news? You can turn it around. Here are some common reasons why your website might not be getting enough traffic—and how to fix it, so you can start seeing the results you deserve.
1. You’re Not Showing Up in Search Results
Search Engine Optimisation (SEO) is the magic that gets your website noticed by Google and other search engines. Without it, your website is like a book in a library with no title or category.
How to Fix It:
Research keywords your customers might search for and use them naturally in your website content.
Optimise meta titles, descriptions, and headers.
Set up Google My Business for local visibility.
👉 Pro Tip: Learn more about basic SEO strategies with our SEO Starter Checklist in the Digital Toolkit. It’s free to join, and it’s packed with simple, actionable steps to get your website in front of more eyes.
2. Your Website Isn’t Mobile-Friendly
With so many people browsing on their phones, a clunky mobile experience can send potential visitors to swipe away. If your site doesn’t look or work well on mobile, you’re missing out on a huge chunk of traffic.
How to Fix It:
Test your site on different devices to see how it performs.
Use a responsive website platform like Squarespace or Shopify.
Keep text easy to read and buttons easy to tap.
3. Your Content Isn’t Pulling Its Weight
If your website is just a collection of services and an “About” page, it’s not giving people a reason to visit (or revisit). You need content that answers questions, solves problems, and builds trust with your audience.
How to Fix It:
Start a blog with helpful topics related to your industry (like this one!).
Regularly update your site with fresh content.
Share your website content on social media to drive traffic back to your site.
4. You’re Not Promoting Your Website
Even the best website won’t attract traffic without a little push. It’s essential to actively share your site wherever your audience is hanging out.
How to Fix It:
Share your website link in your email signature.
Add a CTA to your social media posts that lead to your site.
Run Google or social media ads to target your ideal audience.
5. Your Website’s Performance is Sluggish
If your website loads slower than dial-up internet, people will leave before they even see what you offer.
How to Fix It:
Compress images to reduce their file size.
Remove unnecessary plugins or code that might slow things down.
Use tools like Google PageSpeed Insights to identify and fix issues.
For more on how to optimise your website for performance and conversion check out my guide on How to Optimise Your Website for Conversions. It’s part of the free Digital Toolkit - keep reading for more info.
Don’t Go It Alone: Join the Digital Toolkit
These fixes might feel overwhelming if you’re not exactly a tech wizard, but that’s why I created the Digital Toolkit — to make life easier for business owners like you.
Inside, you’ll find step-by-step guides, tools, and templates to help you optimise your website, boost traffic, and connect with your customers. The best part? It’s free to join. Whether you’re struggling with SEO, need content ideas, or want tips to improve your site’s performance, the Digital Toolkit has you covered.
Take Action!
Traffic isn’t going to magically show up, but with a few smart strategies, you can make your website the busy hub your business deserves. Start by tackling one or two of these fixes today.
And if you’re ready to see real results without the guesswork, sign up for The Digital Toolkit now. It’s packed with the tools you need to click with your customers and grow your business online.
Let’s get your website working harder for you!
Prefer to outsource and have someone just “get it done”? I’m your girl! Send me a message and we can create and implement a personalised strategy to get more traffic to your website.